The Golf Marketing Bible
Volume 2
Over 250 Totally New Pages of Cutting-Edge Golf Marketing Information!
The Golf Marketing Bible Will Dramatically Improve Your Golf Club’s
Golf Marketing Performance!
The golf course business has changed dramatically since we published the first Golf Marketing Bible in 2005 and even since the updated version in 2014.
The Golf Marketing Bible Volume Two takes over where the first book left off, featuring over 250 totally new pages of cutting edge golf course marketing information designed to quickly boost your business. Lots of new graphical examples and over 500 pages in total!
- Are you sick and tired of mindless discounting by your competitors, decreasing play and falling revenues?
- Would you love to dominate the golf outing market in your city or find an endless stream of membership prospects for your course?
- Want a guaranteed way to build REAL customer loyalty, increase event participation and enjoy an endless stream of referrals?
If you answered YES to any of these, then read on...
No matter what type of golf business you have; Daily Fee, Private Club, Resort, Range, Golf School or Destination in this program you will discover how to:
- Dominate without discounting!
- Use social media to rapidly grow your business.
- Generate an endless stream of high-quality golf membership leads.
- Develop TRUE customer loyalty from daily fee players.
- Make 100% of your golf marketing effective and trackable.
- Significantly improve your sales closing ratio.
- Plus real examples of campaigns that generated thousands of tee times and millions of dollars of golf memberships!
- Golf marketing plans and strategies that actually work!
The Golf Marketing Bible Volume 2 Features Totally NEW Chapters On...
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Email marketing
-
Websites & Marketing Automation
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Facebook advertising
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Landing pages
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Data collection
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Customer experience
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Content marketing
- AND a bonus chapter on growing the game at your golf club!
Dear Golf Course Owner, Manager, Professional or Marketing Director:
“We use the Golf Marketing Bible as the definitive guide to
marketing our projects in over a dozen countries.”
Keith Haslam, Managing Director, Braemar Golf
How to Maximize Your Golf Club's Income with Perfect Positioning, Promotions, Packaging, and Pricing!
- How to stand out from your competitors with a Unique Selling Proposition that attracts business to your golf club.
- BLOCKBUSTER OFFERS - How to make astounding profits by a simple but ingenious way of restructuring your offers.
- How to use the ONE Strategy to provide one thing at each touch point in your golf club that is memorable.
- Over 50 different golf marketing promotions to drive players, leads, and sales!
- Avoid the trap of the GIANT golf marketing misconception that sucks 97% of golf clubs' marketing budgets down a black hole with no possible chance of a return for their money!
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How to harness the power of Facebook Ads to drive the most targeted traffic you've ever had to your landing pages.
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You will discover why 80% of your current golf marketing may be an insane waste of YOUR money. Plus a proven, sure-fire way to increase the response and profits of every ad you place and every letter you mail. I am talking about doubling or tripling your advertising effectiveness in a matter of minutes!
You'll learn:
- How not to get duped by graphic designers, ad agencies or magazine sales reps. Apply this quick and easy 10-point test to every ad and learn to spot a GUARANTEED DUD before you ever waste your money running the ad!
- The five secrets to massive response!
- Why most clubs are seduced by the Law of Large Numbers and how to avoid the trap!
- Make your ads 30% more effective with a simple type style change!
- How to increase your response to every coupon up to 33% by adding a simple graphic to the bottom corner of your coupon!
"If you are like me you are constantly looking for ways to improve your business and become more knowledgeable about the industry. The Golf Marketing
Bible is a MUST READ if you are involved in golf course operations. We purchased 100 copies and made it mandatory reading for all our managers. It is
essentially what the title says... The Bible for Our Business!"
Aaron T. Gleason, Regional Operations Director,
Walters Golf Management, St. Louis, MO
The Insider's Guide to Internet and Golf Email Marketing
“Stonebridge started with an email database of 1,500. We sent out the suggested email and had 500 responses. The viral effect, referral, was just shy of 12,000 unique entries. Needless to say, we were absolutely overrun with golfers and waiting lists at the end of the promotion. Our database grew from 1,500 to 14,000 in just 48 days!”
Paul Phillips, Group Sales Director, Stonebridge
Inside Secrets of the Social Media Revolution; Put The Awesome Power of Social Media to Work for Your Golf Club to Drive Play, Participation, and Profits!
In this chapter:
- The importance of educating, engaging and entertaining
- How to build brand buzz.
- How to cross-promote on different platforms.
- Tips for each of the major social media platforms.
- The importance of delivering social proof.
- Why you need an integrated plan.
There is a dizzying array of social media to choose from including Twitter, Facebook, MySpace, LinkedIn, Fast Pitch, blogging, and YouTube, to name just a few. It's hard to know where to start, hard to know which ones are worthwhile and harder still to figure out how you profit from any investment of time or money in any of them! Even if you do it's hard to figure out just who is going to do all that tweeting and blogging!
You'll discover:
- How to make money from Facebook!
- How to use social media to engage, educate, entertain and then sell!
- Answers to the 3 key questions everyone wants to know
- Regarding social media: Why should I do it? What should I say? And how often should I do it?
- How to build buzz and brand by blogging PLUS clever shortcuts to great content for busy people.
- How to quickly and easily grow your list of Fans and Followers on Facebook and Twitter!
- Inside tips and tricks to maximize your use of social media including how to put 80% of your posts on auto-pilot!
- How to exploit the power of Youtube to make yourself, your course, resort or golf school a TV star!
- The power of Linkedin
- How to get your message to go viral!
- And much, much more...
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Grow Your Golf Membership Instantly with Golf Marketing Strategies that REALLY Work in Today's Tough Environment!
Selling golf memberships is not as easy as it used to be! But if you use the latest tactics unveiled in The Golf Marketing Bible while your competitors are complaining about the economy, you'll be building a waiting list!
Strategies I'll share include:
- How one golf club sold 87 golf memberships at $25,000 a pop, spending only $30,000.
- The closely guarded secrets of the 3-step golf membership process that delivers more members than any other approach.
- How to generate more than 400 targeted leads for your golf club while spending less than $10,000
- The incredible reason why most golf clubs can't sell golf memberships and how to quickly fix it
- Nine seldom-used techniques to double membership at virtually NO COST.
- How to be a hero at your golf club by increasing participation in EVERY CLUB EVENT by 20-33% with practically no effort!
“The most proactive and profitable golf membership marketing program
I have seen in over 30 years in the golf industry."
Don Carpenter, GM, San Diego, Ca
Your Golf Club's Secret Weapon to Increase Response, Build Loyalty and Destroy Your Competition!
Very few people truly understand the incredible income generating power of direct mail. Those who do are almost always millionaires and never have any problems in attracting business. There is simply no more predictable way to generate massive income for your golf club than through direct response marketing but you have to follow a careful set of rules to make it work for you!
Discover 'Insider' secrets to direct response including:
- Why most direct mail campaigns fail and how to avoid the common mistakes most golf clubs make.
- How to write million-dollar sales letters to generate golf memberships, golf outings or real estate sales.
- How to write a killer headline that stops your intended audience cold, grabs them by the throat, and makes them instantly respond to your offer! (Find the right "trigger" words that will push your reader to drop everything to read your ad.)
- Insider secrets of the world's best copywriters - little-known secrets that will give you the edge. Using the right "power words" will add so much urgency to your copy your prospect won't be able to sleep until he's given you money.
- The one envelope that no one in the history of civilization has ever NOT opened!
- How to choose the right mailing list for an exceptional response.
- How to sell your prospect three different ways in the same piece. Using this method will immediately TRIPLE your response rates.
"All industries have their own unique characteristics if you're in the golf business, this is a must read!
No other book tackles the
intricacies of the golf industry and offers detailed solutions like
this jewel."
Andrew Barker, FL
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How to Increase Sales in Every Department at Your Golf Course!
Nowhere is the payoff to your bottom line faster or more dramatic than by a small increase in sales skills. You'll get detailed information on how to get everyone on your team involved in selling more than you ever thought possible! And that includes your people who don't think they are in sales.
- The secrets to quickly bonding with, and qualifying, prospects.
- How to structure your sales presentation so prospects sell themselves!
- The secrets to handling objections and closing sales - this section alone could quadruple your closing ratio and INCOME!
- How to get players coming back again and again with a customer loyalty program that is so simple that none of your competitors will ever figure it out!!!
- Why you must break the rules of convention to dominate your market.
- How to automate your follow-up for guaranteed results.
- How to sell golf real estate as easily as connecting the dots...
- Plus much more!
"Our Membership director started using sales closing techniques from The Golf
Marketing Bible... Closed 4 of first 5 prospects utilizing the sales closes and transacted 7 membership sales in November and December. In Detroit, closing any membership
sales (let alone 7) at that time of the year is a huge bonus. Thanks!"
Brian Bach, GM, Edgewood, CC,
Member owned private club, Commerce, MI
Dominate The Society, League or Golf Outing Business in Your Area!
For daily fee golf clubs, golf outings can be the backbone of their business while private always clubs enjoy the extra income they provide. Almost all agree that outside tournaments and charity events are among the most lucrative and sought after business in the golf industry Because of this, competition to attract such events is fierce in many markets and demands a separate and focused marketing system if you are to be successful.
The process for success does not change. You must build a large database of outing prospects. Market to them to generate leads. Sell them on the idea of having an event at your golf club. Then follow up so they do the very same thing next year!
- How to build a qualified database of 400 outing prospects in 90 days or less.
- How to develop a postal follow-up system “Thunderbolt Marketing” that brings in a continued stream of leads throughout the year.
- How to significantly increase your outing sales by creating a sales system.
- How to package your event to make them more attractive
- How to maximize your income from each event.
- How to produce astonishing follow-up
Plus Much, Much More!
Chapter One - The Legendary Point of View
Chapter Two - Don’t Fall for These Marketing
Chapter Three - Benchmarking and Measuring Your Results
Chapter Four - Defining Your Market
Chapter Five - Legendary Budgeting
Chapter Six - Perfect Pricing
Chapter Seven - Developing a Legendary USP
Chapter Eight - Building Your Golf Club’s Opt-In E-mail List
Chapter Nine - Building the Perfect Website for Your Golf Club
Chapter Ten - Landing Pages
Chapter Eleven - Legendary Promotions
Chapter Twelve - Legendary Print Advertising
Chapter Thirteen - How to Design a Direct Mail
Campaign that Works
Chapter Fourteen - Legendary Email Marketing
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Don’t Just Take My Word For It Listen to What Others in Over 50 Countries Around The World Have to Say About The Golf Marketing Bible.
"I recently read The Golf Marketing Bible cover to cover and I want to say thank you. Our industry needs your leadership badly. I have said for a long time that, in general, golf professionals (although skillful and talented) are not very good business people and certainly are not “marketers.” You have done an unbelievable job at compiling the information, skills, and techniques needed to be successful in the golf industry—again, thank you. I know you are also profiting off this venture (good for you!), but that is what you get when you provide products and services that are needed/wanted!!" - Gene Powell, PGA Master Professional, The Mill Course, OH
“Brilliant! Although intended as a marketing guide for the golf industry, The Golf Marketing Bible is a must read for all marketing executives regardless of their target market. There are many useful techniques and strategies that may be tweaked to become applicable to most advertising campaigns. Case in point, I am currently between job opportunities and have sent a deluge of cover letters out with my resume. The results have been next to nil. After reading The Golf Marketing Bible, I decided to implement some of the strategies into my next cover letter. "A bit unorthodox, but what the heck...it couldn't hurt. Right?" Unbelievable. First letter out landed me an interview with a management consulting firm in Chicago. The second letter landed me an interview for a position in Florida. All in less than a week! Brilliant! Next up on my pile of must-read materials is Cunningly Clever Marketing.” - JD
“I joined in for two of your seminars at the PGA show in Orlando this year. I purchased The Golf Marketing Bible and Cunningly Clever Marketing. I couldn't wait to start reading it after listening to your wisdom during the seminars. Once I started reading it I couldn't put it down. I read almost the entire book during my flights back to North Dakota. It is truly jam-packed with all sorts of great golf marketing ideas. Thanks so much for these great books.” - David Solga, CGCS/PGA
Director of Golf, Bully Pulpit GC, Medora ND
You're Going to Earn Back Ten Times Your Investment the Very First Time You Use Even ONE of The Strategies in This Book!
For most golf clubs, if what you read brings in just a FEW more members, golf outings, weddings, banquets or cash-in-hand daily-fee customers -- and gives you new tactics to continue bringing in additional customers -- you're in a position to print money.
In fact, you'll increase your cash flow in so many different ways, you will wonder where all the money was hiding!
Quite frankly this will be the best investment you have ever made in your club for ROI. What’s more I guarantee it…
No Risk To You With Our 30 Day Money Back Guarantee!
With our Ironclad Money Back Guarantee you have nothing to lose and ten’s of thousands of dollars to gain from the exciting, practical and proven information in this book.
You’ll have one full month to decide… if this works for you!
If you don't agree that the information and strategies contained in The Golf Marketing Bible are worth ONE THOUSAND TIMES THE COVER PRICE in cold hard cash to your club, simply send it back for a full refund. Invest now and maximize your club’s income immediately. Order Now!
Best,
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Author, Andrew Wood is The World’s Leading Expert on Golf Marketing
Copyright 2017. Andrew Wood Inc. & Legendary Marketing